How to Use Effective Branding On Your Business Emails
Whatever the size of your business, branding is hugely important. The cues in your branding remind customers who you are, and have they perceive your business. People form relationships with brands, and emotions can be recalled every time they see the logo, colour palette, or other pieces of brand identity they mentally associate with it.
Branding and Email – Freedom or Not?
In some places, you have a lot of freedom to represent your brand however you like, for example on your own website, brochures or stationery. In others, such as on your Facebook page, your brand has to comply with the branding of the platform itself, and so you can’t be as free with things like fonts, colours and images. For example, whatever your palette, your Facebook page will still have a lot of Facebook blue on it.
Email is a kind of grey area between the two, because in theory you can design every email like a web page and make it look however you like. However, this isn’t always the best thing to do – especially when these images can display poorly on things like email apps.
Issues like this can make all the work you put into building a good list of email subscribers and verifying active addresses count for very little. It is, therefore, better to keep things simple with your body text, and not make your whole message an image with your text on it. So, how can you make your emails fit your brand identity without this causing them to look weird for some users or not display at all? This is something you need to figure out before using a check email address service and coming up with a list of leads.
One of the most important things about brand identity is that all your marketing materials are consistent with each other. To make sure this is the case with your emails, ensure you use a template or at least a defined signature, so each email a reader gets from you looks uniform. The template should determine the fonts and font sizes used, and also where you place any contact details or links to your website. These can take the form of a kind of digital business card that makes up your signature. The template should be used consistently by everyone in the business (of course, with the names and contact details changed on the signature for the relevant sender).
Don’t Depend on Your Logo
Keeping unnecessary images out of the emails you send is always a good idea. However, you probably do still want your logo to appear as a header or part of your signature. When you decide where on your template the logo should go, make sure it is in a place where it won’t look strange if a placeholder comes up instead if the image isn’t downloaded. Remember, if users fail to see the logo, they still need to know it is from you, so make sure the company name is clear in normal text too.
Also, remember to ensure that you write in a consistent style or tone – the words you use can be as much a part of your branding as anything visual, and can give a sense of your business’ personality and values.
- How To Use Design To Get The Attention Of Your Customers
- 5 Things Every Online Store Should Have
- Tips for Making a New Website Project Manageable
- 5 Tech Careers You’ve Probably Never Considered
- Smart WP redirects
- How to make a great first impression in business
- Where Is the Best Place for Social Media Icons?
- Tips for Creating a Great Logo for Your Brand
- Hiring a Web Designer – Watch Out for These Red Flags
- How to Use Effective Branding On Your Business Emails
- How to build an effective website for your business
- How to Create a Brand Community
- How to Pick the Right Microsoft Office Package
- Self-employment and tax
- 5 Reasons Brand Consistency is So Important
- How to Choose the Best Hosting Plan for Your Business
- Displaying WordPress childpages with thumbnails
- Pagination with a custom wp_query
- Self Employment Adventures
- Displaying Custom Posts by Taxonomy Order With Taxonomy Titles
- Advanced ACF Relationship Query
- ACF Relationship Query
- Custom post type orderby menu_order not working?
- How to add an Admin user to a WordPress install via FTP
- Christmas approaches
- Shadow of the Colossus
- SJC Snare Drum Painting #02
- The Sho Exhibition
- Art Show!
- Adventure Cat
- Artshow Robot
- Dead Nyan Cat
- SJC Snare drum painting
- The Hype Theory Comic
- Barriers of entry
- My first mural
- SJC snare drum painting
- Weeks go by
- Wacom Shortcuts
- You are experience technical difficulties
- 3D Grass Render
- The black hole of work!
- Blwyddwyn Newydd Dda!