Hiring a Web Designer – Watch Out for These Red Flags

Hiring a web designer is a big decision since your website is the first impression of your company for many would-be customers. A poorly designed site hurts your site’s search engine optimization, regardless of the quality of its content or your ad campaign. A...

How to Use Effective Branding On Your Business Emails

Whatever the size of your business, branding is hugely important. The cues in your branding remind customers who you are, and have they perceive your business. People form relationships with brands, and emotions can be recalled every time they see the logo, colour...

How to build an effective website for your business

You probably already know that it is exceptionally important to have a website when promoting your business. However, do you know much about what goes into creating an effective website? There is an extensive range of factors that influence how effective a website...

How to Create a Brand Community

To build a successful brand, you must first build a loyal community. The people who purchase your goods and services are the backbone of your business, which is why you must strive to engage with your customers whenever possible. We are therefore providing tips on how...

How to Pick the Right Microsoft Office Package

Microsoft Office 365 is transforming businesses across the world. The right package allows you to access Microsoft tools on any device from any location, so you can create, edit and share documents anywhere in the world, as long as you have an internet connection....